A common problem for any marketing company is developing a recurring revenue stream. To address this, PropelGrowth developed the “Buffalo Content Marketing Program” to sell year-long deliverables retainers. I was involved in product development and creating the messaging, sales collateral and marketing strategy to promote this program. The promotional program included white papers, webinars, infographics, sell sheets and sales decks. It was highly effective in driving increased revenue and profitability for the firm.
Developed the Buffalo image as a product brand and a visual aid to help prospects understand the product concept. The illustration/logo was created in Adobe Illustrator and used in sales/marketing collateral and coffee mugs. The buffalo has become a widely-recognized element of the PropelGrowth brand.