I worked with this client for 4.5 years as part of the PropelGrowth team. I was involved in all aspects of marketing and visual design including branding, content design, advertising, website design, email marketing and event planning.
Designed initial signature graphic and produced Object Trading’s first research paper. This was part of a larger content marketing program that included a year’s worth of content. It turned out that the client’s corporate website could not support the new content, so I designed and built a WordPress microsite within two weeks.
Initially, the microsite served as the repository of all new content. Eventually, the corporate site was rolled in, ultimately making the microsite the Object Trading corporate site.
Designed all graphics on website, including blog posts, landing pages and infographics. Since the original corporate site was not Google-compliant, the microsite began ranking in search engine results, helping the company to get found. Connected Act-On marketing automation to the website for visitor tracking, was responsible for designing emails and executing lead generation and lead nurturing campaigns.
Refined the Object Trading logo, created an alternate vertical version and defined the company’s branding guidelines for logo usage, typography, graphics, business cards, letterhead, et. al.
Designed mood boards for logo usage in various situations.
Designed collateral, ads and presentations for sales meetings, trade shows, webinars and online promotions. Along with written content, awareness of the company was raised considerably. The company was acquired by Vela in 2017.