This was a presentation given by the CEO of PropelGrowth to the National Introducing Brokers Association, “one of the foremost, nationally recognized organizations representing professionals in the futures and options industry”. The goal was to help present the subject of sales lead nurturing in a creative and compelling fashion in Powerpoint. We started by determining a symbolic concept which would not only look good, but provide opportunity for anecdotal stories as well.

In a very button-down conference atmosphere, this presentation had to work hand-in-hand with the content to grab and hold on to attention. An economy of text allowed for a more elegant approach to visual design. Thus, what was on screen served to compliment the speaker — not merely be an echo of the speech or mnemonic device.

The title screens helped to reinforce the agricultural metaphor as well as move the story along. Avoiding the standard Powerpoint layout convention provided this presentation a unique sensibility and helped the presenter to stand out in the minds of attendees.

While most of the slides were created in Photoshop, typography could be controlled through the use of tracking, as well as leading. The same result was guaranteed through any system, which was a mystery at the outset.