Produced two videos for fintech firm that specializes in pitchbook automation for asset managers. The videos were created in support of a product launch and spoke to two distinct audience persona groups. Designed, animated, composited and edited in After Effects. Recorded and directed voice talent, produced audio track.

Combined stock video clips with animation to support the client’s story. Since the beginning focused on the customer pain, scenes were color graded and desaturated. Applied color correction and lens flares to footage in the second half of the story.

Designed two distinct looks of key scences for each audience and adapted animations to the appropriate color scheme.

Composited Camtasia screen recording footage and still images onto green screen device footage, applied motion tracking. Also added lens flare.

Employed keyframed and particle animation of custom-designed demo slides. Also used the Synthesis paper icon as a transition element. Designed custom presentation slides for video and customer demo.